“Assuming AGLC licensing is successful, we are on track to meet the major milestones set out for this project” RAW Distillery founder Lindsay Smylie sat down recently to discuss the concept of their new distillery start-up. “ The momentum is overwhelming to us, the amount of people reaching out wanting to help make RAW a success has quite honestly caught us off guard” say’s Lindsay, speaking to the recent release of the RAW brand through an Alberta BoostR Campaign, website and social media launch.
“The biggest question we have been getting is why RAW? What is RAW going to do that’s different from everyone else? and it’s a fair question because there is no shortage of options on liquor store shelves” says Lindsay. “My answer to anyone asking why they should choose our RAW brand spirits is simple… we are a local option, support local” Lindsay adds that the bigger question is what makes us different? RAW is a brand that speaks to people’s emotions.
The RAW experience of tasting a variety of craft vodkas, gins, or whiskies is the goal for the RAW team. Encouraging customers to sample, for example, 4 different types of gin or vodka from 6 different base grains or botanicals can be an eye opener. “Our vision is to take that tasting one step further and guide our customers in a tasting experience where we will encourage customers to identify their own taste preferences. Our skilled team will then customize a spirit at our distillery based on personal feedback. It’s a unique concept that as far as we can tell is a niche not being met in western Canada. It’s something we are pretty excited about” says Lindsay.